For 150 years, we have been close to customers worldwide with our ambassadors. What was once the self-confident Zimmerli girl is now influencers on social media.
Since the early days of Zimmerli, close and personal relationships with business and private customers have been a top priority. Thus, as early as the 20th century, Zimmerli representatives demonstrated how customer loyalty really works.
The traveling Zimmerli Ambassador
The "Zimmerli girl" symbolized the closeness between the company and its customers, which was staged in advertisements with a twinkle in her eye. As a representative, she traveled around the world, presenting the fine Zimmerli underwear during her visits to dealers. Physical distance was no obstacle: Convinced of the quality and durability of the products, fully embraced the customers and their needs.
Various stations with personal service
The focus of the visits was on local customer needs. For example, each country has different weather and climate conditions. For each region, those textiles were recommended which provided the most comfortable wear for the body.
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Magazine ad: The stations of the Zimmerli representative on a trade mission.
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The perfect underwear for harsh climates and winter sports in northern regions.
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Severe heat becomes more bearable in Zimmerli underwear.
On social media, customers are the ambassadors
Today, our brand ambassadors no longer travel around the world, but show new looks for different situations and types on social media. Globally and interactively. At Zimmerli, we've been actively working with fans of the brand since 2020. We believe there's nothing more credible than having real customers speak and showcase their favorite items.
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Sometimes sexy, sometimes sensual, sometimes cool: Our ambassadors on social media.
In this way, customers themselves become ambassadors and in turn exchange ideas with customers, comment on trendy styles and share pictures of beautiful Zimmerli moments with the whole world. Always in the spirit of our lived customer proximity.
Are you interested in becoming a Zimmerli Ambassador on social media? Then send us an email at: 150@zimmerli.com.
