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Zimmerli Blog

Zimmerli Blog

Cuddly materials and extravagant opulence are the acts of the story "Winter Moments." Splendid embroideries and warm color worlds stand in the spotlight as the protagonists. Inspired by the magical light of the cold winter months, the "Winter Moments" line was developed.

For 150 years, we have been close to customers worldwide with our ambassadors. What was once the self-confident Zimmerli girl is now influencers on social media.

Whether the world's first knitting machine for ribbed stitches, the first digital lookbook for retailers and fans, or the personalization of underwear. Zimmerli is constantly reinventing itself for customers - and can thus look back on a 150-year tradition.

Zimmerli of Switzerland celebrates its 150th birthday. Guided by the intimate closeness to people and nature that has been part of Zimmerli's DNA since its founding, Zimmerli looks back on a long tradition full of entrepreneurial spirit and innovation. In honor of its 150th anniversary, Zimmerli is spending a year highlighting formative relationships with people and the environment - which will be celebrated together with customers and partners and crowned with anniversary gifts.

What was once considered intimate underwear and nightwear is now also suitable for leisure. Loungewear sweetens our daily routines. In a comfortable daytime outfit, not only do the tasks almost take care of themselves, but you also feel completely comfortable and beautiful. Lingerie is the closest thing to our body, the first thing that touches and embraces our skin. So why not integrate it into everyday life right away?

Highest quality has been Zimmerli's focus for 150 years. This claim begins with the procurement of raw materials. With the environmentally friendly production of collections, Zimmerli exemplifies the no-waste principle. The new spring/summer collection is also based on these values: Natural, free of harmful substances and good for the skin.

150 years ago, Pauline Zimmerli, an inventor and mother of seven, founded the company of the same name. Strong women continue to shape Zimmerli today - such as Laetitia Wollschlegel, Head of Product Management.

For 150 years, the responsible treatment of nature has been a guiding principle in the thoughts and actions of Zimmerli of Switzerland. What is at best a trend in the fashion industry today, the company has been living out since its founding in 1871: No-Waste, local sourcing and environmentally friendly production of the finest underwear from natural materials.

For 150 years, Zimmerli of Switzerland has represented timeless values. These values were shaped by our founder Pauline Zimmerli (1829-1914). As a mother of seven children and a smart entrepreneur, she combined traditional craftsmanship with innovative technologies, sustainable creation with a global orientation, and a family business culture with professional organization.