Sustainable luxury for delicate skin. With the exclusive textile fiber MicroModal, underwear and loungewear styles in the PURENESS line provide flattering softness and natural charm. The exceptional fineness and special breathable properties of this material are due to the natural beech fiber. This can absorb up to 50% more moisture than pure cotton and at the same time wicks it away quickly. A small proportion of Lycra also ensures maximum elasticity. Thus, underwear styles of the PURENESS line lie skin-tight but delicately on the body and flatter it with their natural charm. Enjoy the exclusive comfort – PURENESS caresses you like a second skin.
Sustainable luxury for delicate skin. With the exclusive textile fiber MicroModal, underwear and loungewear styles in the PURENESS line provide flattering softness and natural charm. The exceptional fineness and special breathable properties of this material are due to the natural beech fiber. This can absorb up to 50% more moisture than pure cotton and at the same time wicks it away quickly. A small proportion of Lycra also ensures maximum elasticity. Thus, underwear styles of the PURENESS line lie skin-tight but delicately on the body and flatter it with their natural charm. Enjoy the exclusive comfort – PURENESS caresses you like a second skin.
Swissness - passionate craftsmanship since Pauline Zimmerli founded the company in 1871
Quiet luxury - purist modern styles made from the most exclusive natural fibers
Finest quality - Highest Swiss quality for a unique feeling of well-being
Sustainability - local, responsible production in Switzerland and the EU
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